Subject: You Too Can SellMORE(tm)
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Sauber & Associates, LLC Newsletter Cultivating Potential.... Realizing Results
March 2006

Dear Iris,

Hello. Welcome to the new subscribers. I hope you find something of value here which will help you increase your sales and/or profits and build your customer base.
The most important thing we do as sales or customer service personnel, is take care of customers, especially when they have a problem.
One of our articles today, will relate things we shouldn't do, when dealing with customers.

In this issue
  • Your Sharing is Welcome
  • Five Service Sins and How to Avoid Them
  • Spring Cleaning
  • A Bit of Inspiration

  • Five Service Sins and How to Avoid Them

    Sometimes customer service is not about what we do, it is about what we don't do. These are five things you shouldn't do, if you want to give good customer service.

  • The Sin of "I don't know" Customers expect you to know something about the products and services you sell. It's ok to say, "I don't know", if you add to that sentence the words, "But I'll find out."
  • The Sin of "I don't care" Do you want to do business with someone who does not take pride in what he/she is doing? When your attitude, conversation or appearance makes it clear you'd rather be somewhere else, customers will find themselves wishing the same thing. Care about what you do and it will show.
  • The Sin of "I don't like you" Just as reps don't enjoy encountering a customer who is hostile or unpleasant, customers feel the same way about a rep who manifests hostility or unpleasantness. Customers are sensitive to attitudes that overtly say, "you're a nuisance, go away". But when you send out a signal that says, " I like you", customers also sense it and respond positively.

  • The sin of "I can't be bothered." If you are involved in a conversation with a co-worker or on a personal phone call adn you ignore a customer's attempt to get your attention, the customer will be justifiably annoyed. "Actions do speak louder than words" and this works in a positive way too. You can make their service memorable by showing them through your actions that they take precedence of all else.
  • The Sin of "I know it all" When a rep jumps in with a solution or comment before a customer is finished talking, the customer will perceive such behavior as pushy. So too, is trying to push a customer into a buying decision. Knowledge is a tool to help service customers better, not a bludgeon with which to beat them into submission.
    Part of serving customers well is knowing what not to do.
    Creating a memorable service experience means understanding what good service is from your customer's point of view. By knowing what actions to avoid-- you can focus on the positive behavior that persuades customers to return.


  • Spring Cleaning

    Spring is in the air and it's a great time for cleaning out. This is true for our homes, of course, but it is also true for our offices as well. Go through your office-- clean out the clutter, make sure your files are in order-- alphabetically organized, updated, and easily accessable. Get your schedule cleaned up as well. Schedule in only the priorities. Don't clutter up your calendar with time wasters.
    We work much more effectively and efficiently when we are organized and uncluttered. So, as Spring approaches, this is a good time to make sure our tools are in order, all is functioning as it should and that our offices are organized for maximum output.
    Business blooms when we work more efficiently; manage your time and territory. It pays off in many ways.


    A Bit of Inspiration

    Each time someone stands up for an ideal, or acts to improve the lot of others, or strikes out against injustice, he sends forth a tiny ripple of hope.
    - Robert F. Kennedy


    Your Sharing is Welcome

    If you have a bit of advise, a success story you want to share, or have had an experience my readers and I would find helpful, please feel free to email it to me. Please put in the suject line of the email: success share, so I will know it is from someone I want to hear from. If we use your story, we will send you thank you gift, for sending it.

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