Sauber & Associates, LLC
You Too Can SellMORE(tm) Cultivating Potential..... Realizing Results
January 2005

Greetings,

Happy New Year to All.  I trust you had a great holiday season and are planning for a Prosperous New Year. With that said, I would like to invite all of you to join us for the launch of the SellMORE Sales Intensive, scheduled to take place at the Radisson Hotel in Baltimore on March 22, 2005.

The Intensive is a 10 week breakthrough sales program, designed to cover not only the 'hands on' skills of selling but also the 'soft skills' as well-- the little nuances which separate the good from the GREAT sales reps.

We will cover:

  • Prospecting
  • Establishing Rapport/Trust
  • Body Language
  • Mind Set
  • The Key Traits of the World's Top Sales Reps

In this issue
  • Free Tele-Seminar
  • 20 Questions That Set Up the Sale
  • A Bit of Inspiration

  • 20 Questions That Set Up the Sale

    I have often said that the most important tool a sales person can have, is his/her arsenal of questions. The right questions, can undoubtedly assist you in getting more business.
    While every account is different and the sales rep's qualifying questions should bring out the unique characteristics of each prospect, establishing a roster of questions which can be kept in your toolbox and tweaked as you talk with more prospects in your market is a good start.

    This list will assist you in qualifying your prospect and aid you in making accurate recommendations concerning your merchandise and dealing with them.

    1. What is your main area of responsibility?
    2. Where does your company fit in this market?
    3. What products/services do you promote?
    4. Do you publish an annual report?
    5. What criteria do you consider when you qualify a new vendor?
    6. How are you different from your competitors?
    7. Who are your primary customers and how do you meet their requirements?
    8. What percentage of the market do you control?
    9. Are you looking for certain benefits from your supplier which have been difficult to obtain?
    10. Are you comfortable giving me part of your business to demonstrate my ability to provide my product/service when you need it?

    11. What should I do first to become your supplier?
    12. What type of follow up do you require?
    13. How do you like sales people to handle appointments?
    14. Have you changed your supplier recently?
    15. Do you prefer more than one supplier to provide a certain product?
    16. What is your biggest time waster when you work with your current vendors?
    17. What do you like or dislike about your current suppliers?
    18. Do you have interest in a new supplier who offers competitive pricing and excellent service?
    19. What do you like or dislike about your current suppliers?
    20. What do you already know about my company and the products we sell?


    A Bit of Inspiration

    Each time someone stands up for an ideal, or acts to improve the lot of others, or strikes out against injustice, he sends forth a tiny ripple of hope.

    - Robert F. Kennedy


    Free Tele-Seminar

    Join Us for a FREE Tele-Seminar: An Introduction to the SellMORE(tm) System. It is being offered on both January 12th from 8-9PM EST, and February 10th from 9-10PM EST to give you an opportunity to get a look at this powerful new intensive. There is absolutely NO Charge for this, except the cost of the long distance call to the bridgeline. You can register using the link below; please invite others. You will receive an email confirmation and all the details once you have registered.

    Register for the FREE Tele-Seminar:
    Quick Links...

    Register Now For the SellMORE Intensive

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    Sauber & Associates, LLC | PO Box 5770 | Baltimore | MD | 21282-5770