Sauber & Associates, LLC
Sauber & Associates, LLC Online Newsletter Cultivating Potential..... Realizing Results
August 2004

Dear Iris,

I want to say a BIG thank you to the lovely team at Force 3 in Crofton, Maryland. It has been my distinct pleasure to work with their sales team the last couple of weeks and they are quite a group of dedicated people. I hope if you or anyone you know, has a need for anything in the realm of computer networks, that you will call Gary Brown, Sr. VP Sales, and let he and his wonderful team create the right solutions for your network nightmares.

In this issue
  • Accumulate a Stocked Library
  • Plan Your Work and Work Your Plan
  • Where do we look for prospects?
  • Last Call for Upcoming Tele-Seminars
  • A Bit of Inspiration

  • Plan Your Work and Work Your Plan

    I realize we are all very busy today, however organizing and planning your work will save you lots of time and headaches later on. Good sales people are prepared with their presentations and know the features and benefits of their products, so as to be able to recite them in their sleep. The reason for this is to overcome objections and be as creative as possible during your sales presentations.

    You see, when you know your information by heart, and have planned your presentation based on the needs analysis you have already done. You can free up your thinking mind (from the details of your presentation) to allow your creative mind to get into gear and your thinking can then be on your customer and his business than on making the right presentation. We need to be creative because when we present, we never really know what we might encounter; therefore, we must be able to be resilient and bounce back from any and all things that come our way.

    Practice, Practice, Practice. This is the best advice anyone can give you. While you may think you will then sound like you are presenting a 'canned' pitch, this is not true. You will make it YOUR pitch, but you will know your information, products, services and competition better than anyone! Once you do, it will making closing sales so much easier to manage.


    Where do we look for prospects?

    Everywhere!! Each and everyday, we come into contact with a great many people. It really doesn't matter how you come in contact with them, they might very well be a prospect, that you are not aware of. We must never forget what it is we do for a living and should always be on the look out for opportunities to find new clients.

    We can meet them in the most accidental places. We never really know when we will meet someone who may have a need for what we sell. It always helps to tell what you sell and ask what the other person is involved in. So, I suggest you keep your eyes and ears open to any and all opportunities which may come your way. Chances are, this week alone, you have come in contact with someone who could have used what you sell but you aren't even aware of it!


    Last Call for Upcoming Tele-Seminars

    Our 2 Tele-Seminars are coming up on August 18th and August 25th. They will be presented on a bridgeline at 7PM EST. The topics are:


    • Finding New Clients/ Better Marketing Yourself
    • The Psychology of Selling

    Pricing and details can be viewed using the link below.


    A Bit of Inspiration

    There came a time when the risk to remain tight in the bud was more painful than the risk it took to blossom.
    Anais Nin


    Accumulate a Stocked Library

    In any career, it is critical to stay on top of the business of doing business. In selling, one way this can be accomplished is to constantly feed your mind and self development with books, tapes, motivation, information and inspiration. One of the easiest ways to do this is to stock up your library.

    Go out and purchase books and read everyday. Read the classics in the game of selling and peruse what is new on the market as well. While I keep a shelf full of books by Zig Ziglar, Og Mandino, Tom Hopkins, Brian Tracy and others. I also look for what might be new out there.

    Most recently, I am recommending a book by Michael Boylan called: The Power to Get In. I think this is an extraordinary book with unique ideas on how one can get an appointment, when what you've done in the past has not worked. He espouses a multi-level approach of contacting several tiers of the hierarchy in the organization you are trying to get an appointment with. I highly recommend it.

    I also suggest a collection of tapes or CD's for your car radio system. One can get an entire university degree on tape today. Since outside sales reps spend so much time on the road, we may as well use it to our advantage. Keep inspirational, motivational and educational tapes going in your car. It helps keep you pumped!

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    Sauber & Associates, LLC | PO Box 5770 | Baltimore | MD | 21282-5779