Sauber & Associates, LLC
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 Sauber & Associates, LLC . Cultivating Potential..... Realizing Results 
March, 2004 
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Dear Iris,

Hello, This is the second of our newly formatted e-zine. We thank all of you for your positive responses and remarks about our first one. We hope to bring you tips, ideas and a bit of inspiration, for increasing your business, making more contacts and taking yourself and your business to the next level.

Spring is in the Air
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  • Spring is in the Air
  • Your Personal Commercial
  • Think BIG
  • Travel Tips: Use Your Time Wisely
  • Progress

  • Your Personal Commercial
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    What is your answer when someone asks you, "What do you do"? If you're like most people, you just wing it when you respond. However, a well worded and carefully delivered response can move relationships forward.

    In his book, 'Make it Happen before Lunch', Stephan Schiffman offers three points to consider when delivering your personal commercial. a. Is it short enough to deliver in 30 seconds? b. Is it casual enough to be delivered conversationally and not as a 'hard sell'? c.Does it focus specifically on how you add value to other people's days?

    Practice your commercial until you can recite it easily if awakened from a deep sleep. It has to come across naturally, seem spontaneous, and above all else, be true. It must explain exactly what you do without apology or hesitation; it must be delivered with a smile.

    Think BIG
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    Successful people believe in themselves and they visualize themselves as being successful. They never let failure or adversity stop them. If you can see yourself accomplishing something, then you can accomplish it. Your actions, thoughts and even the way others see you is determined in large part by how you perceive yourself in your subconscious mind.

    So, before every sale, visualize yourself: a.Hitting it off with the person you are meeting b. Coming across as knowledgeable and informative & c. Getting the sale! Remember, you will rarely ever exceed your own expectations of yourself, so it is important to see yourself achieving success.

    Travel Tips: Use Your Time Wisely
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    Effectively handling your time on the road can turn a sales rep from a road wearier to a road warrior. Here are a few travel tops for using your time on the road wisely.
     
    1. Plan your days early and often-- Effective territory management means planning your day of sales calls well in advance. Review the map; you should know days, even weeks in advance what areas you will be in.

    2. Stay on Course-- As you look over your day, ideally the night before, try to estimate how long you want to spend on each call and how long you'll have in between. Of course, you need to be flexible, but as much as possible, stick to your schedule.

    3. Rate Your Customers--How much time you allocate to individual prospects should depend on how 'hot' they are. Divide your leads into categories of A, B, & C. Then make sure that you're not going out of your way for a C customer or giving too little time to an A customer.

    4.Talk to Peers-- Territory management may not be a hot topic of conversation but co-workers and others in the sales field may have terrific tips to help you squeeze the most out of the time you spend on the road.

    Progress
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    I studied the lives of great men and famous women and I found that the men and women who got to the top were those who did the jobs they had in hand with everything they had of energy and enthusiasm. --Harry Truman

    People 2 People Gatherings is sponsoring a look at the Sauber SellMORE system at a network gathering on May 20, 2004. For details, contact Gloria Goldman, Director of People 2 People at 410-997-3838 or gloria@peopletopeople.biz to reserve your space today.

    Spring is in the Air
    This is the time of the year I love the most. It's the time when our mother earth is renewing and regenerating herself. The last vestiges of Winter are dying off and all of nature is coming back to life from its dormant state. The buds are starting to pop up through the dirt, the birds are singing, the trees are once again becoming green.

    We too, are experiencing this time of renewal and rejuvenation. We can choose today to re-create ourselves as all we want to be. Today, you can choose something new and different than anything you've done before. Whether it is a new sales technique, a new idea for organization or choosing to renew old acquaintances or patch up a damaged relationship.

    This is true in our personal lives, but it is also true of our professional lives. Is there someone you should have connected with months ago and just didn't? Maybe today you should give him/her a call. When spring is in the air, people just seem to be in better spirits. Perhaps today is the day to call that prospect you've been avoiding.

    Do it now; don't delay. You won't regret it.

    Sauber & Associates, LLC

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         email: iris@sauberaa.com
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    Sauber & Associates, LLC · PO Box 5770 · Baltimore · MD · 21282-5779

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